Diwali 2025 Travel Surge: Diwali sparks a travel boom in India, with domestic searches growing 18% and international travel interest surging 67%. Top destinations like Goa, Udaipur, Jaipur, New Delhi, and Mumbai attract travelers seeking vibrant cultural experiences and festive celebrations.
India is witnessing an unprecedented travel surge this Diwali season, as both domestic and international tourists flock to experience the country’s vibrant festivals and rich cultural heritage. Fresh data from Agoda reveals that accommodation searches within India rose 18% for the festive period, while inbound travel interest from overseas markets skyrocketed 67% compared to last year.
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Diwali 2025 Travel Surge: Domestic Travel Trends Set the Stage
Diwali, celebrated as the festival of lights, traditionally brings Indian families together for joyous gatherings filled with rituals and celebrations. This year, domestic travel remains a key driver of the tourism boom.
- Goa leads the pack, attracting visitors with its scenic beaches, festive energy, and local traditions.
- Udaipur and Jaipur saw search increases of 49% and 46% respectively, reflecting their growing reputation for immersive cultural experiences.
- Searches for New Delhi doubled, and Mumbai recorded an 18% year-on-year jump, confirming their status as metropolitan hubs for Diwali festivities.
Travelers are drawn to destinations where heritage and festive vibrancy combine, making Diwali travel an engaging mix of cultural discovery and celebration.
Diwali 2025 Travel Surge: International Interest Hits New Highs
The Diwali 2025 travel surge is also reflected in international interest, with searches from overseas visitors up 67% year-on-year. Key highlights include:
- South Korea: Searches soared more than 45 times compared to last year, marking a dramatic increase.
- Southeast Asia: Thailand saw searches nearly double, while Malaysia recorded a 25% increase.
- Middle East & USA: UAE searches surged 87%, and the United States contributed a 28% rise.
These figures illustrate Diwali’s growing global appeal, attracting both regional and long-haul travelers eager to participate in India’s festive spirit.
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The Heart of Diwali: Culture, Cuisine, and Togetherness
Travelers seeking an authentic Diwali experience are drawn not only to spectacular lights and fireworks, but also to India’s rich cultural heritage. From savoring festive cuisine to participating in community rituals, Diwali offers visitors a unique window into the warmth, togetherness, and joy that define the festival.
Destinations that blend heritage, celebration, and local traditions are particularly popular, as tourists aim to immerse themselves fully in the festival’s cultural vibrancy. Diwali’s universal themes of light, community, and renewal resonate globally, inspiring both first-time and returning visitors.
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Expert Insight: India’s Rising Tourism Tide
Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, commented:
“It’s wonderful to see so many international visitors eager to experience the unique cultural festivals that India has to offer. Diwali, with its traditions of light, community, and celebration, provides an unmatched opportunity for travelers to immerse themselves in India’s rich cultural fabric.”
Tourism professionals are particularly excited about emerging markets like South Korea, alongside continued interest from Southeast Asia and the Middle East, highlighting India’s growing reputation as a vibrant and welcoming global destination.
India’s Diwali 2025 travel surge is redefining global perceptions of Indian festivals, attracting travelers worldwide to share in its light, warmth, and unforgettable cultural experiences. With destinations across India buzzing with energy, heritage, and hospitality, this year’s Diwali promises to be one of the most celebrated yet, both for domestic and international visitors.