In today’s digital age, the X platform has emerged as a powerful space for creators, influencers, and entrepreneurs to not only share their voice but also turn their online presence into a revenue stream. With its fast-paced, real-time engagement and diverse monetization options, X offers multiple ways to earn money—whether you’re a budding creator or an established influencer. From ad revenue sharing to selling your own products, here’s a comprehensive guide on how to make money on X, brought to you by The Interview Times.
1. Join the Ads Revenue Sharing Program
X’s Ads Revenue Sharing Program allows creators to earn a share of the platform’s advertising revenue based on engagement from X Premium (verified) users. Unlike traditional ad systems, your earnings depend on interactions like replies, likes, and bookmarks from Premium users, not just ad impressions in your replies.
How to Get Started:
- Subscribe to X Premium ($3-$16/month).
- Gain at least 500 followers and achieve 5 million organic post impressions over the past three months.
- Apply via the “Monetization” tab in the X app and set up a Stripe account for payouts (minimum $10).
Earnings Potential: Small accounts might earn $10-$20 per million impressions, while niche creators with high engagement can make $5,000-$20,000 monthly.
Pro Tip: Post consistently, use trending hashtags, and include visuals to boost engagement. Avoid spammy content to stay compliant with X’s rules.
2. Launch Creator Subscriptions
With Creator Subscriptions, you can offer exclusive content—such as posts, threads, or Spaces—to paying subscribers for a monthly fee you set. Subscribers receive perks like badges or priority replies, incentivizing them to join.
How to Get Started:
- Meet the eligibility criteria: 18+, 500 followers, X Premium subscription, and active posting in the last 30 days.
- Set up subscriptions via the X app and configure a Stripe account.
- Earn up to 97% of revenue until you hit $50,000 in lifetime earnings, then 80%.
Earnings Potential: Earnings depend on your subscriber count and pricing. Even small creators can generate steady income with loyal fans.
Pro Tip: Focus on niche content (e.g., finance tips, tech tutorials) to attract dedicated subscribers. Promote your subscription in your bio and posts.
Must Read: How to Make Money from Instagram in 2025: A Comprehensive Guide
3. Enable Tips for Direct Support
X’s Tips feature lets followers send you cash gifts via third-party platforms like Venmo or CashApp. X takes no cut, though payment platforms may charge small fees.
How to Get Started:
- Be 18+ (no follower minimum).
- Activate Tips in the “Edit Profile” tab on the X app (iOS/Android only).
- Share your Tip jar link in posts or your bio.
Earnings Potential: Tips vary widely but can add up for creators who consistently deliver valuable or entertaining content.
Pro Tip: Engage with your audience through Q&As or exclusive insights to encourage tipping.
4. Leverage Affiliate Marketing
Affiliate marketing involves promoting products or services via unique links and earning commissions on sales. Platforms like Amazon Associates, Gumroad, or niche affiliate programs are popular choices.
How to Get Started:
- Sign up for affiliate programs relevant to your niche.
- Share links in posts, threads, or your bio, ensuring transparency (e.g., use #ad).
- Track performance using affiliate dashboards.
Earnings Potential: Casual affiliates might earn $5-$15/month, while dedicated creators can scale to hundreds or thousands with consistent promotion.
Pro Tip: Choose products your audience trusts and avoid over-promoting to maintain authenticity.
5. Secure Sponsored Posts
Brands are eager to partner with X creators for sponsored posts, paying you to promote their products or services. Even nano-influencers (100+ engaged followers) can land deals.
How to Get Started:
- Build a clear niche and showcase engagement metrics.
- Join influencer platforms or pitch directly to brands via DMs or email.
- Negotiate rates based on your audience size and engagement.
Earnings Potential: Rates range from $10-$100 per post for small accounts to thousands for larger ones.
Pro Tip: Create authentic, engaging content to attract brands and maintain follower trust.
6. Sell Your Own Products or Services
X is a powerful platform for driving traffic to your online store (e.g., Shopify, Gumroad) or services like coaching, e-books, or courses. Creators have reported earning significant sums—some over $20,000 annually—by promoting digital products.
How to Get Started:
- Set up an online store or service page (e.g., Gumroad for digital products).
- Promote offerings through compelling posts, threads, or testimonials.
- Use email marketing tools like ConvertKit to convert X followers into customers.
Earnings Potential: Earnings depend on your product pricing and audience size. A small, engaged audience can yield substantial returns.
Pro Tip: Add your store link to your bio and share value-driven content to build trust.
7. Offer Ghostwriting Services
If you’re skilled at crafting compelling posts, consider ghostwriting for businesses or influencers. This involves writing posts or threads for others’ X accounts.
How to Get Started:
- Showcase your writing skills on your own X account.
- Find clients via platforms like Upwork, Fiverr, or direct outreach.
- Charge based on account size and project scope.
Earnings Potential: Rates range from $100-$12,500 per client, depending on the account and workload.
Pro Tip: Specialize in a niche to stand out and deliver consistent, high-quality content.
8. Monetize Videos with Amplify Pre-Roll
X’s Amplify Publisher Program lets you earn from ads played before your videos.
How to Get Started:
- Meet eligibility: 500 followers, brand-safe content, and an X Premium or Verified Organizations account.
- Upload engaging videos and enable pre-roll ads via the Monetization tab.
Earnings Potential: Varies based on video views and ad engagement.
Pro Tip: Create high-quality, shareable videos to maximize ad revenue. Use X analytics to optimize performance.
Tips for Success on X
- Optimize Your Profile: Use a professional photo, memorable username, and niche-focused bio to attract followers.
- Post Consistently: Schedule posts with tools like Typefully and engage with trending topics to boost visibility.
- Engage Authentically: Reply to comments, join conversations, and build relationships to grow your audience.
- Track Performance: Use X’s analytics (under Professional Tools) to monitor post performance and optimize posting times.
- Avoid Pitfalls: Don’t spam or overly push products, as this can alienate followers and risk account penalties.
A Word of Caution
While X offers lucrative opportunities, success requires patience and strategy. Most monetization features require an X Premium subscription ($3-$16/month), so factor this into your costs. Earnings vary widely—small accounts might earn $10-$100/month, while niche creators with high engagement can make thousands. Focus on building a loyal, engaged audience and delivering value to maximize your income.
Note: X refers to the social media platform (formerly Twitter), not unrelated platforms like Xvideos. For more details on X’s monetization programs, visit the X Help Center.
Ready to turn your X presence into a paycheck? Start small, stay consistent, and watch your efforts pay off. For more tips on digital entrepreneurship, stay tuned to The Interview Times!