Reliance Retains Media Crown: Topping News Visibility Charts for Fourth Year
Mumbai, India – December 20, 2023: Reliance Industries Limited (RIL), led by the ever-present Mukesh Ambani, has cemented its position as the most visible company in India’s media landscape, according to the 2023 Wizikey News Score rankings. This marks the fourth consecutive year that RIL has claimed the top spot, leaving industry giants like State Bank of India (SBI) and Gautam Adani’s Adani Group in its wake.
Reliance’s Dominating Presence
RIL’s media supremacy can be attributed to a remarkable News Score of 96.46 in 2023, a significant improvement over 2022’s 92.56 and 2021’s 84.9. This score is calculated based on four key factors: volume of news coverage, headline presence, reach of publications, and readership. RIL consistently outshines its competitors in all these aspects, boasting a wide 58-167% gap over second-placed SBI in each parameter.
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Factors Behind the Spotlight
Several factors contribute to RIL’s constant news presence:
Market Mover: RIL’s impact on the share market is undeniable. Its share prices have seen a consistent upward trend this December, significantly influencing the Sensex. On December 19 alone, it saw a near 2% rise, further solidifying its market dominance.
Industry Pioneer: RIL’s diverse portfolio, spanning retail to energy, positions it at the forefront of various crucial sectors in India. This naturally attracts significant media attention as its decisions and actions ripple through the economy.
Acquisition Buzz: Recent events like the ₹254 crore payment to METRO AG for brand usage and the ₹2,850 crore METRO AG acquisition last year keep RIL in the headlines, further boosting its visibility.
Looking Ahead
With its continuous focus on PR efficiency and its presence in influential sectors, RIL seems poised to retain its media crown for the foreseeable future. Its impact on the economy and the public imagination is undeniable, ensuring its presence in every newsroom across India.
